The Kylie Minogue vs Kylie Jenner trademark battle
A trademark battle between Kylie Minogue and Kylie Jenner appears to have come to an end.
Jenner, who first shot to fame in the US reality TV show Keeping Up With the Kardashians, has been trying to trademark the name Kylie in the US.
But she has been blocked by the veteran Australian pop star Minogue, best known for hits such as I Should Be So Lucky and Can’t Get You Out Of My Head.
After a long and heated battle, the Kylies may have reached a settlement.
According to papers filed with the US Patent and Trademark Office (USPTO), in April 2015 Jenner attempted to register the mark “KYLIE” in the US for “advertising services” and “endorsement services”.
In response, Minogue’s team filed their opposition in February 2016, citing possible confusion and “damage” to Minogue’s branding.
They noted Minogue was an “internationally renowned performing artist, humanitarian and breast cancer activist” who already owns Kylie-related trademarks in the US in several industries, as well as the website www.kylie.com.
Jenner, on the other hand, was dismissed as a “secondary reality television personality” who had drawn criticism for her “photographic exhibitionism and controversial posts” on social media.