Tanzania launches tourism marketing drive in China.
Tanzania has launched a marketing campaign in China to attract business travellers and tourists form the Asian giant.
Senior officials of the Tanzania Tourist Board (TTB), Ministry of Tourism, the national airline and key tourism institutions visited China in December to market the country’s attractions, banking on the much-awaited Air Tanzania flights to Guangzhou via Bangkok and Mumbai.
The officials visited Shanghai, Guangzhou, Hong Kong, Chengdu and Beijing.
In 2017, Tanzania received 30,000 Chinese tourists.
TTB has signed a memorandum of understanding with Touchroad International Holdings Group of China to market Tanzania’s tourist attractions in key Chinese cities.