Mbarara politicians decry inability to fund virtual campaigns
Politicians in Mbarara have decried the inability to fund virtual campaigns on radios and televisions due to high rate cards set by different media houses.
While attending regional dissemination meeting of round 8 of the research conducted between September 30th – October 31,2019 by AFROBAROMETER and HATCHILE CONSULT LTD in the city of Mbarara today August 27, 2020, politicians revealed that some media houses charge at least shs600.000 per hour which is a hardship to many.
Titled ‘Feasible but unsuitable? Examining the practicality of a media-only 2021 election campaign during COVID-19, ‘ the research findings indicate that besides many Ugandans neither owning nor accessing radios, 22% of Ugandans don’t own mobile phones and this makes it hard for them to access information.
According to Mr. Celestin Otatiina Mugisha of the Alliance for National Transformation (ANT) who is aspiring Member of Parliament Mbarara north, virtual campaigns are expensive compared to fuel consumption on rallies therefore government should either bail out politicians by buying media airtime for them or allow them to strictly meet less than or 200 people on rallies.
The meeting held in adherence to the Standard Operating Procedures (SOPs) was attended by invited activists, media practitioners, politicians and other stakeholders where AFROBAROMETER revealed that they have for the first time in 20 years of research, decided to localize these dissemination meetings unlike in the past when they have been holding meetings in the capital cities yet the content is gathered from remote places.