Tanzania Steps Into China For Tourists.
Tanzania has now set its target on China as a new and emerging lucrative tourists market in South East Asia after the traditional tourist market sources of Europe, North America and South Africa.
This follows a visit by a team of senior officials from Tanzania Tourist Board (TTB), Ministry of Tourism, tourist companies and other stakeholders to China in November 2018.
They sold Tanzania’s tourism in Beijing and other key Chinese cities.
The officials visited and organized tourism road shows in five Chinese cities of Shanghai, Guangzhou, Hong Kong, Chengdu and Beijing.
With the Chinese Embassy in Dar es Salaam, TTB is now looking to promote Tanzania tourism in China through exchange programmes involving journalists as well, the officials added.
The TTB Board has signed a Memorandum of Understanding (MOU) with Touchroad International Holdings Group of China to market Tanzania’s tourist attractions in key Chinese cities. In the MoU, Touchroad Group will send about 10,000 tourists to Tanzania this year.