‘The Hitman’s Bodyguard’ Unchallenged on Worst Labor Day Box Office Since 1990s
Summer 2017 closes out with the worst Labor Day weekend in almost two decades. Revenue for the four-day holiday weekend is projected to land between $90 million-$100 million, down more than 22% from 2016.
Due to heavier traffic at the multiplex, the weekend revenue is slightly better than the forecast, but it still marks the worst Labor Day frame since 1998 when the revenue totaled to $78.8 million. This wasn’t unexpected though, as the summer box office had been dropping in the last few weeks and there won’t be any new wide releases until “It” arrives on September 8.
With no new wide releases, “The Hitman’s Bodyguard” starring Samuel L. Jackson and Ryan Reynolds comes out unchallenged at the top spot, adding approximately $10.2 million from Friday to Sunday or dropping only 0.1% from last week. The Lionsgate action comedy is expected to collect $12.9 million when factoring in Monday’s take.
“Annabelle: Creation” also stays steady at No. 2 with approximately $7.3 million (down 5%). “Wind River” and “Leap!”, both distributed by The Weinstein Company, swap places, placing third and fourth with estimated $5.9 million and $4.9 million, respectively.
Rounding out the top five is Steven Soderbergh’s “Logan Lucky”, a box-office disappointment, which adds an estimated $4.4 million.
Among the new offerings this weekend are The Weinstein Co.’s period drama “Tulip Fever” starring Alicia Vikander and Dane DeHaan, which is projected to gross around $1.2 million through Sunday, and the first two episodes of ABC’s new series “Marvel’s Inhumans” screened in 393 Imax theaters, which will bring an estimated $1.5 million.
According to comScore, the 2017 summer box office revenue is expected to finish at $3.8 billion, down more than 15% over summer 2016. Year to date, revenue is down 5.7% domestically.
Next week, box office is expected to see a significant resurgence with the release of horror film “It” based on Stephen King’s novel, which is predicted to open in the $60 million-$65 million range and mark a record September opening.