Guidelines for video bloggers published
New guidelines for video bloggers who enter marketing relationships with brands have been published.
The rules encourage “vloggers” to label advertising content and explain when they have been asked to feature products sent to them by companies.
The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year.
The Cap guidelines discuss several scenarios in which text clarifying that content is sponsored, or that a product placement arrangement is in place, might be added to videos.